I’m a multi-disciplinary Creative Director with over 15 years advertising experience.
I’m currently the Creative Director of Saatchi&Saatchi Melbourne. In addition to this role, I am also the founding Creative Director of Team One, Publicis Groupe’s dedicated luxury brand agency.
As Creative Director for Saatchi&Saatchi I help lead the Toyota account along with Heineken, Bank of Queensland and Cancer Council Australia.
With Team One I creatively lead an agency of 23 staff on the Lexus account with above the line, below the line, social and CRM capabilities.
I got my start in advertising while working as a senior graphic designer in London, where I spent my days visualising creative team’s ideas and my nights trying to come up with better ones of my own. Eventually I did and was demoted to a junior art director.
My work ranges from comedic film spots to emotional human storytelling, to innovative digital activations - but no matter the execution, my goal is to always anchor the campaign with a big, integrated idea.
I’ve worked across the gamut of client sectors from alcohol to automotive, banking to b2b, telcos to technology and pet food to human food.
My work has been recognised at local and international award shows like Cannes, One Show, Spikes, D&AD, Clios, AdFest, Award Awards, Effies and the ARIAS.
I’ve had the pleasure to serve on the AWARD Awards jury in Australia and mentored up and coming local creative talent at Award School - resulting in recognition as Tutor of the Year in 2021. Internationally I will be one of a handful of Australians invited to be an LIA Creative Liaisons Virtual Coach in 2025.
Outside of agency life I was the co-founder of a successful food festival called the Melbourne Salami Festa which ran from 2012 to 2016.