THE TEAM TALK WRITTEN BY A STATE.
In Australia, Rugby's State of Origin is the biggest annual sporting event in the country that sees two states battle it out for supremacy. As official sponsors of the NSW Blues team, GIO Insurance wanted to use their sponsorship to focus on the fans as much as the team. So we created Fuel the Fire, an integrated social campaign that let fans write the first team talk the players would hear together.
Production Company: Brightworks
Director: Carlo Mazzarella