Changing climate sceptics minds by changing their news.
32% of people over 55 don't think climate change is a serious issue. This is because the news they consume is filled with misinformation. And the more of this news they consume, the more they get served. So we collaborated with the Australian Youth Climate Coalition to get climate change sceptics to see the truth?
By creating NewsJacker - a simple tool that allowed young Australians to hijack the news feeds of older climate change sceptics.
We created a simple how to video at launch so that would be ‘Jackers’ could see how it was done.
